Insights on Growth.
Strategies, case studies, and guides on automating your way to the top of search results.
How People Ask Questions Differently to AI and Google
Discover how conversational queries differ from traditional searches and learn to write content for voice and AI prompts.
How to Get Cited by ChatGPT A Practical Guide
Learn actionable steps to optimize your content for ChatGPT citations and boost your AI-driven visibility and authority effectively.
How Topic Clusters Build Canonical Answers for Search
Discover how organizing content with topic clusters creates a trusted single source for Google and AI answers.
How to Structure Content for AI and Google in 2026
Learn how clear content structure helps AI assistants extract answers and improves Google ranking for better visibility.
Generative Engine Optimization
Discover how to capture Google traffic and gain AI citations with actionable strategies for dual SEO and AI visibility.
How Update Cadence and Fresh Content Help AI Notice You
Learn why updating content regularly matters for AI assistants and how freshness boosts your visibility and trustworthiness.
How to Optimize for Perplexity The Marketer's Guide to Getting Cited
Learn strategies to get your content cited by Perplexity and become the authoritative source for high-intent AI answer searches.
How content provenance and transparency build machine trust
Learn how tracing content history and clear AI processes help machines trust digital information better.
How to Write Paragraphs Machines Can Recognize
Learn to present clear facts in your writing for better machine recognition and extraction by AI and search engines.
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