The Fonzy Blog
Insights on Growth.
Plain-English strategies, case studies, and guides on automating your way to the top of Google and AI search.
44 articles in Win Customers With Content
Win Customers With Content
Do You Need Video to Get Found on Google?
You don't need to become a YouTuber. A few useful, well-titled videos can win search space your written pages can't reach. Here is what to make, how to title it, and where it shows up.
Win Customers With Content
The 80/20 Rule for Blogging: Do Less, Get More Traffic
A small slice of your blog posts brings most of your traffic and leads. Find that slice, feed it, and stop churning out new posts that nobody reads.
Win Customers With Content
Lead magnet ideas that actually get email signups (with real examples)
A plain "newsletter" box on your site collects almost no addresses because nobody wakes up wanting a newsletter. Here are the free-thing formats that convert, with a real trade example for each.
Win Customers With Content
How to figure out exactly who you are selling to (so your content finds them)
Trying to sell to everyone makes your website sound like it was written for no one. Here is how to name one primary customer and turn them into the exact phrases they type into Google.
Win Customers With Content
Should You Show Prices on Your Website?
Most buyers decide before they ever contact you, so a "request a quote" page quietly loses the ones who were ready. Here is when to show prices, when to use a range, and when a quote is genuinely the right call.
Win Customers With Content
How to Put Customer Testimonials on Your Website (So They Actually Win You Customers)
Testimonials only work where people decide to buy, so this is a placement guide first. It covers exactly where to put quotes on your site, which format fits each spot, and what makes one believable.
Win Customers With Content
How to Make Your Website Sound Like Your Brand
Your website should read like you talking to a customer, not like every other shop in your trade. Here are the moves that make copy sound human, from recording yourself out loud to cutting the corporate filler.
Win Customers With Content
How to Write Blog Posts When You're Not a Writer
You don't need writing talent to blog for your business, you need to answer the questions customers already ask you. Here are the moves that turn a plain spoken answer into a post that ranks.
Win Customers With Content
How to Promote a Blog Post After You Hit Publish
A short, ordered playbook for getting one post you just wrote in front of real readers this week. Email your list first, then use the channels you already have, no ad budget required.