The Fonzy Blog
Insights on Growth.
Plain-English strategies, case studies, and guides on automating your way to the top of Google and AI search.
44 articles in Win Customers With Content
Win Customers With Content
What Is Evergreen Content (and How to Write It So It Keeps Earning Traffic)
Evergreen content answers the questions your customers ask year after year, so one post can bring in Google and AI-search traffic for years. This guide explains what counts as evergreen, which formats hold up, and how to write and refresh it.
Win Customers With Content
How to Update Old Blog Posts to Win Back Google Traffic
A step-by-step method for refreshing one underperforming post so it climbs back up Google. Pick the right post, fix the stale parts, tell Google, and measure the result.
Win Customers With Content
How to Write Blog Headlines That Get Clicks
The headline is the one line that decides whether anyone reads your post. Here are the rules, the formulas, and the length limit that earn the click.
Win Customers With Content
How to Write a Small Business Newsletter People Actually Open
A repeatable structure for a newsletter your customers read: one useful tip, one clear offer, sent on a reliable schedule. Includes a bakery rewrite, a realistic open-rate benchmark, and the legal must-haves.
Win Customers With Content
How to Ask Customers for Testimonials (Scripts That Get a Yes)
Most owners never collect testimonials because they wait for customers to volunteer one, then feel awkward asking. Ask right after a win, hand over a two-minute starter prompt, and use these word-for-word email and text scripts.
Win Customers With Content
"Blog or Video: Which Should a Small Business Make First?"
Blog posts compound for years in Google search while video builds trust faster on camera. Here is which one a time-strapped owner should make first, and how to turn one into the other.
Win Customers With Content
How to Get Customers Without Paying for Ads
Ads stop bringing customers the day your budget runs out, while a page that ranks keeps working for years. This guide covers the free channels that compound, from your Google Business Profile to reviews, in the order that pays off fastest.
Win Customers With Content
How to Build an Email List for Your Small Business (From Scratch)
Your email list is the one audience you own outright, while social reach and search rankings can vanish overnight. Here is how to go from zero subscribers to a growing list, one step at a time.
Win Customers With Content
How to Make Your Small Business Website Look Trustworthy
A stranger decides if your site looks legit in a few seconds, before reading a word. Here is the checklist of trust signals that turns that first look into a call.