The Fonzy Blog
Insights on Growth.
Plain-English strategies, case studies, and guides on automating your way to the top of Google and AI search.
59 articles in SEO Basics
SEO Basics
What Pages Does a Small Business Website Actually Need?
You do not need a big site. Most small businesses need five pages, and each one has a single job to do for your customer and for Google.
SEO Basics
Does Your Business Name Affect SEO? Maps vs. Website Rankings
A keyword in your business name is a top-3 local Maps ranking factor, but barely moves website SEO. See where it helps, and where stuffing risks suspension.
SEO Basics
8 Common Small Business SEO Mistakes (and the One-Week Fix for Each)
Most small business owners lose customers to a handful of free, fixable gaps, not to some algorithm secret. Here are the eight mistakes worth auditing this week and the exact fix for each.
SEO Basics
How to Do Keyword Research for Free (A Simple 8-Step Process)
A plain, sequenced walkthrough that turns Google autocomplete, Keyword Planner, Trends, AnswerThePublic, and a free Ubersuggest tier into a real keyword list. No paid tools, no jargon, and honest daily limits so you know exactly what free gets you.
SEO Basics
What Is SEO? A Plain-Language Guide for Small Business Owners
SEO is the work of helping your website show up when people search Google for what you sell, without paying for each click. This guide explains the three parts, how Google picks who ranks, and which basics you can start yourself.
SEO Basics
Does bounce rate affect SEO? What Google actually looks at
Google does not use your Google Analytics bounce rate to rank your site, and it has said so on the record for over a decade. Here is the click signal it watches instead, and when a "bounce" is actually a happy customer.
SEO Basics
Does Duplicate Content Hurt SEO? What Google Actually Does (2026)
Google has no duplicate content penalty for copied descriptions or city pages. It picks one to rank — here is what that costs you and how to fix it.
SEO Basics
Is Wix Good for SEO? An Honest Answer for Small-Business Owners
Wix handles custom titles, meta descriptions, sitemaps, redirects and structured data without code, and Google says Wix sites rank fine. This guide gives the straight verdict, shows where Wix hits a ceiling, and tells you what to actually do to rank.
SEO Basics
Google Search Console vs Google Analytics: Which Free Tool Do You Actually Need? (2026)
Search Console shows how people find you on Google. Analytics shows what they do once they land. Here is which one to set up first, and why.