The Fonzy Blog
Insights on Growth.
Plain-English strategies, case studies, and guides on automating your way to the top of Google and AI search.
59 articles in SEO Basics
SEO Basics
What Is Domain Authority (and Why It Doesn't Decide Your Google Ranking)
Domain Authority is a 1-to-100 score invented by Moz to predict ranking, not a signal Google uses. Here is what it actually measures and the three things a small business should do instead of chasing the number.
SEO Basics
Do I Need an SSL Certificate for My Website?
Yes, and you almost certainly already have one for free without knowing it. Here is how to check in two minutes and how to switch it on if it is missing.
SEO Basics
How to Get Google to Index Your Website
The step-by-step way to get a new page into Google's index, from the site: check to URL Inspection to sitemaps. Includes realistic timelines and what to do when a page still won't show up.
SEO Basics
Squarespace SEO: What the Platform Handles and What You Still Have to Do
Squarespace builds your sitemap, schema, and SSL automatically, so most owners are not missing a plugin. They are missing the content and Search Console work the platform will never do for them.
SEO Basics
Is My Business Too Small for SEO?
No business is too small to show up on Google, and being small is often the reason you win. Here is why local search favors the little shop, and when it is worth the wait.
SEO Basics
How to Choose a Domain Name for Your Business
A short, brandable domain a customer can repeat over the phone beats a keyword-stuffed one Google stopped rewarding years ago. Here is how to pick and register the right web address, in order.
SEO Basics
How to Do an SEO Audit Yourself (a Free, One-Hour Checklist)
A step-by-step SEO audit any small business owner can run in about an hour using three free tools. No agency, no jargon, just the two or three things actually holding your site back.
SEO Basics
SEO-Friendly URLs: What They Are and How to Write One
A plain-English guide to writing web addresses a person can actually read, from what a slug is to the one change that can cost you traffic. Rules straight from Google's own guidance.
SEO Basics
How to Do SEO Yourself: A Plain-English Guide for Small Business Owners
SEO sounds like a specialist job, but the version a small business owner actually needs fits into a few weekend mornings. This is the exact sequence, using a mobile dog groomer as the worked example, with no tools and no jargon.