The Fonzy Blog
Insights on Growth.
Plain-English strategies, case studies, and guides on automating your way to the top of Google and AI search.
59 articles in SEO Basics
SEO Basics
How to Make Your Website Easy to Read (So Customers and AI Actually Use It)
A short, concrete set of formatting moves that make an existing page easier to skim. The same changes that help customers find the answer also help AI engines quote you.
SEO Basics
The 80/20 Rule for SEO: Where a Busy Owner Should Actually Spend Their Time
About 80% of your search results come from roughly 20% of the work. This is the short list of what to do and the longer list of what to safely ignore.
SEO Basics
What Is Anchor Text? (And How to Write Link Text That Actually Helps)
Anchor text is the clickable words in a link, and those words tell both your reader and Google what is on the other side. Here is the one rule that fixes most of them.
SEO Basics
Do Pop-Ups Hurt Your SEO? What Google Actually Penalizes
Google does not penalize pop-ups in general, only one narrow pattern: a full-screen overlay that blocks your content on a phone right after someone taps your search listing. Here is the line between a safe pop-up and one that costs you rank or customers.
SEO Basics
Can You Rank on Google Without Backlinks?
Yes, you can rank on Google without deliberately building a single backlink, and for local and long-tail searches that is the norm. Here are the six levers that do the work links get credit for.
SEO Basics
What Are Internal Links? A Plain-English Guide for Small Business Owners
An internal link is just a link from one page on your site to another page on the same site. This guide shows you how to add one that points a reader straight at the page where they book or buy.
SEO Basics
How Many Keywords Should You Target Per Page?
The honest answer is not a number. Target one topic per page, pick one primary phrase, and let a genuinely helpful page rank for the hundreds of related searches on its own.
SEO Basics
How to Change Your Domain Without Losing Your Google Rankings
You can move to a new domain and keep the Google traffic you already earned. It takes two specific moves in the right order, plus the patience to leave the redirects alone.
SEO Basics
Do Broken Links Hurt SEO? How to Find and Fix 404s for Free
A few dead links will not tank your Google ranking, and Google says so in plain words. Here is what broken links actually cost your business and how to find and fix them in Search Console without paying for a tool.